If you ask a marketing person or business owner's what they’d like most in the world, I am Sure they will probably answer “Lots of Clients.” and what mostly comes after clients? obviously ! More traffic to their site. There are many ways by which you can increase traffic on your website, and in this topic , we’re going to look at 5 of them, including several ways to boost site traffic on your site. which will not only help you get more traffic on your site but also help you to get more business directly from your website.
1) social media optimization
It’s not enough to write great content and hope that people will find it – you have to be proactive for the same. One of the best ways to increase traffic to your website is to use social media channels, like facebook, instagram, Youtube, twitter etc.. to promote your content. Twitter is best for short, snappy, tempting and interesting links, whereas Google+ promotion can help your site show up in personalized way in search results and seems especially effective in B2B market. If you’re a B2C product company then you might find great traction with image-heavy social sites like instagram and Pinterest
Social Media Marketing
Is your audience used to leave comments on your Facebook posts? Positively try to answer questions and engage with your audience . Nothing turns people off quicker than social media sites as a broadcast channel for your business – use social media as it was intended and actually interact with your audience
On page/Off page SEO
Do you think SEO is dead? you must think again. Optimizing your content for search engines is still a valuable and worthwhile practice to do for your business. Are you still making the most of image alt text ? Are you always creating internal links before you post new content ? So What about meta & descriptions ? Optimizing for on-page SEO doesn't take lots of time and it could help boost your organic traffic result. To get your website positively appear in top search results, you need to do complete SEO strategy. You can’t focus on one aspect only, in order to approach to search optimization, You must implement a well-rounded techniques that includes the 3 major types of SEO: on-page, technical, and off-page SEO methods.
keyword research
Keyword research is basically a process by which you can research on popular search terms or search words, that people type into search engines like Google, and use them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a prime practice to follow in search engine optimization (SEO). Get your high-intent keyword and popular keyword always covered in SEO. Then it’s time to target you long-tail keywords , Long-tail keywords helps for a majority of web searches , meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out lots of traffic on your site.
Make Sure Your Site is Mobile Responsive
Those days when internet browsing was done exclusively only on desktop PCs are long away gone. In today's time, more people than ever before are using mostly mobile devices to access the web or internet, and if you will unknowingly force your visitors to change their way around , you’re probably telling them to go elsewhere . Even if you have a basic or normal website, you still need to ensure that it should be accessible comfortably and viewable across a range of devices, including small Mobile phone.
Make Sure Your Site is Fast to Load
Ever found yourself waiting sixty seconds for a webpage to load ? Me neither. If your site takes time to load, then your bounce rate will be sky high. Make sure that your pages are as technically strong & optimized as possible, including - file sizes, page structure, Images and the functionality of third-party plugins. The faster your site loads, the better traffic you will get on your website.